This article relates a bit to my VR post from last week:
After our latest US consumer research in October 2015, we wanted to find out if the trends we were seeing in the survey data held for a larger, more international pool. In December, we surveyed over 1,000 respondents throughout the United Kingdom about their awareness of virtual reality, interest in purchasing headsets and trying applications, and their concerns.
Greenlight VR Report: Consumers Are Surprisingly Unaware of Virtual Reality